We advised Haut.AI on data protection and contractual matters, as well as in negotiations with a global consumer goods company whose products are used by over 1 billion customers daily.

AI-powered image analysis can revolutionize skincare commerce

Estonian based Haut.AI provides a B2B SaaS product that automates the collection of high-quality skin data, conducts a detailed skin analysis online, and calculates key skin health and beauty metrics. Haut.AI is taking scientific tech outside the laboratory and into in-home, retail, and spa settings, enabling businesses to provide product suggestions tailored to each customer. In the snap of a selfie, Haut.AI’s platform assesses more than 150 face biomarkers and delivers highly accurate skin evaluations. Haut.AI’s technology enables retailers and brands to provide accurate digital skin assessments and tailored product suggestions online and in-store.

Our services and client team

We assisted Haut.AI with drafting the main contractual terms for the use of their SaaS solution by business customers. Our advice also included a nuanced analysis of the AI-based technology and applicable law in determining the allocation of responsibility in processing end-customers’ personal data.

Sorainen’s assistance will enable Haut.AI to offer skincare brands advanced skin testing services and create interactive product recommendations for e-commerce platforms, taking Haut.AI’s technology’s global presence to another level.

Our team included partner Mihkel Miidla, senior associates Oliver Kuusk and Liisa Maria Kuuskmaa and associate Jürgen Adamson.